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November 16, 2007

How low can you go?

Posted in: Packaging

I’ve seen wine in a lot of interesting containers but never in a paint can. Wine Spectator’s Unfiltered column breaks that chain with a report on Paradocx Vineyards, a Pennsylvania winery that plans to offer a three-liter paint can filled with wine.

There will be 2,000 cans of the Whitewash Pennsylvania (a non-vintage blend of Chardonnay and Pinot Grigio) and the Barn Red Pennsylvania (a non-vintage Cabernet Franc and Sangiovese blend).

The cans contain a collapsible lining like regular box wine and the spigot comes out through a hole in the can. It sells for $35 and might be fun to bring to a holiday party as long as there are no label snobs around.

By Deidre Woollard.



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