In the art of wine making and tasting, the nose reigns supreme.

Which is exactly why Ilja Gort, producer of wine in the famous Bordeaux region at Chateau de la Garde vineyard, insured his schnoz for a whopping $8 million!

The insuring entity, Lloyd’s of London, is certainly accustomed to writing policies for celebrities body parts such as America Ferrara’s smile ($10 million).

Part of the specifications of the policy include not taking up boxing lessons or riding a motorcycle and having a high-quality barber with a steady hand who won’t slip while trimming Gort’s beard.

I wonder if he gets any money for allergies or the common cold? Hmmm…

By Laura Malesich.


2 Responses to “One Very Expensive Nose!”

  1. Petro on March 26th, 2008 10:04

    What do you think the average Joe working in the Wine Industry will be worth - insurance related? This is a huge amount - do you think this will ever happen in SA?

    Cool Site

  2. Mike Carter on March 26th, 2008 20:24

    I can only guess. But it’s a great marketing strategy - all this free publicity!

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